Burberry, a luxury fashion house renowned for its timeless designs and iconic trench coats, has long been associated with a distinctive logo featuring an equestrian and his charging horse. For over a century, this emblem has symbolized the brand's heritage, craftsmanship, and British identity. However, in 2018, Burberry made a bold decision to update its logo, signaling a new chapter in the company's evolution. Let's delve into the history of the Burberry logo, exploring its origins, evolution, and the reasons behind the recent rebranding.
Burberry Old and New Logo
The original Burberry logo, introduced in the late 19th century, featured a knight on a horse, symbolizing the brand's association with equestrianism and outdoor pursuits. This logo remained largely unchanged for decades, becoming synonymous with Burberry's classic and sophisticated aesthetic. In 2018, under the creative direction of Riccardo Tisci, Burberry unveiled a new logo that marked a departure from tradition. The updated design featured a more modern and streamlined look, with the equestrian figure removed to create a cleaner and more contemporary emblem.
Burberry History and Background
Burberry was founded in 1856 by Thomas Burberry, a visionary entrepreneur who revolutionized the world of outerwear with his innovative fabric called gabardine. This durable and water-resistant material became the foundation of Burberry's iconic trench coats, which have since become a staple of the brand's heritage. Over the years, Burberry expanded its product line to include luxury clothing, accessories, and fragrances, solidifying its reputation as a global fashion powerhouse. The brand's distinctive check pattern, inspired by the tartan design of the Scottish Highlands, further reinforced Burberry's British heritage and luxury appeal.
Burberry Logos Over the Years
Throughout its history, Burberry has featured several variations of its logo, each reflecting the brand's evolving aesthetic and design ethos. The original logo, with its equestrian motif, served as a symbol of Burberry's traditional craftsmanship and heritage. Subsequent iterations of the logo incorporated subtle updates while maintaining the essence of the brand's identity. The introduction of the new logo in 2018 represented a significant departure from the past, signaling Burberry's commitment to modernity and innovation while honoring its rich legacy.
Original Burberry Logo
The original Burberry logo, with its iconic equestrian and horse motif, epitomized the brand's association with the British countryside and outdoor pursuits. The knight on horseback symbolized strength, resilience, and elegance – qualities that mirrored Burberry's commitment to quality and craftsmanship. This logo became a hallmark of the brand, instantly recognizable to fashion connoisseurs and enthusiasts worldwide. While the equestrian motif was deeply ingrained in Burberry's visual identity, the decision to update the logo in 2018 reflected the brand's desire to adapt to changing consumer preferences and market trends.
Burberry Official Logo
The official Burberry logo, both old and new, serves as a visual representation of the brand's values, heritage, and design philosophy. The classic equestrian emblem, featured on Burberry products for over a century, evoked a sense of tradition and luxury that resonated with consumers. The new logo, introduced in 2018, represented a departure from the past while staying true to Burberry's core identity. The sleek and contemporary design of the updated logo reflected Burberry's commitment to innovation and relevance in a rapidly changing fashion landscape.
Why Did Burberry Rebrand?
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